Non-classical Management: 29 Insights for Successful Development

Author: Liang Xu
Publisher:
Publish Date: 2004-10-01
Features: This book revolves around the novel term "non-classical," providing detailed discussions from five major aspects: strategy, corporate operations, human resources, marketing, and corporate culture. It closely aligns with China's national conditions and the specific realities of the enterprise, offering highly actionable theories and practical examples. This book is suitable for small and medium-sized business owners, managers, researchers, and individuals aspiring to start their own businesses.