Senior Management: Processes and Actions

Author: David Gavin
Publisher:
Publish Date: 2004-10-01
Features: To meet the needs of China's MBA education in cultivating senior management talents who are practical and capable of being general managers, the teaching process not only requires students to master specialized knowledge and analytical skills in fields such as economics, accounting, investment, and marketing, but also needs to help students understand the external environment and learn to observe, think, analyze, and handle problems from the perspective of a general manager. Therefore, comprehensive courses such as "Senior Management" have emerged. This book is the textbook for the "Senior Management" core course at Harvard Business School, written by Professor Gavin and his team over a period of six years, combined with their extensive experience as corporate consultants. The book not only provides a complete theoretical framework for analyzing organizational and management processes but also supplements numerous cases to explain related concepts and principles, thereby achieving the course's objective—to help students further understand the behavior of general managers and their connection with corporate performance by focusing on senior management processes that general managers focus on.