Author: edited by Zhu Baorong
Publisher:
Publish Date: 2004-10-01
Features: This book emphasizes scientific rigor and modernity while focusing on practicality and readability. It introduces classic psychological principles and summarizes the latest research findings in applied psychology both domestically and internationally. While maintaining rigorous arguments, the writing is lively and engaging, aiming to provide readers with a pleasant learning experience. By reading this book, you will——
Gain a comprehensive understanding of modern psychological principles and their applications, laying a foundation for further studies in advanced psychology or specialized branches.
Learn to apply basic psychological knowledge and principles to understand and solve practical problems in daily life, scientifically comprehend one's mental phenomena, master the fundamental approaches and main methods to optimize psychological qualities, and leverage strengths while avoiding weaknesses in practice, becoming a strong competitor in society!
The book is divided into two parts:
Part 1: "Principles, Applications, and Techniques of Modern Psychology," which includes 10 chapters: Motivation and Work Efficiency, Attention and Consciousness Control, Perception and Information Control, Memory and Information Acquisition, Thinking and Problem Solving, Emotion and Physical and Mental Health, Ability and Quality Cultivation, Personality and Individual Optimization, Will and Behavioral Decision-Making, and Interpersonal Communication.
Part 2: "Major Application Areas of Modern Psychological Principles," which covers the current applications of psychological principles in fields such as management, education, justice, environment, ideological and political work, economics, consumer behavior, communication, medicine, and engineering, totaling 10 chapters.
The book's editor-in-chief, Professor Zhu Baorong, is a professor, Ph.D. supervisor, and Ph.D. in psychology at Fudan University's Department of Philosophy. He serves as the Deputy Director of the Fudan University Psychological Research Center. Professor Zhu has been teaching the public foundational course "Applied Psychology" to undergraduate students across the humanities and sciences at Fudan University for 12 years, accumulating extensive teaching experience. His course "Principles and Applications of Modern Psychology" was approved for the second batch of undergraduate "Fifteen-Year Plan" curriculum development at Fudan University, and this book serves as the (supporting textbook) for the course.
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