Introduction to E-commerce

Author: Zhang
Publisher:
Publish Date: 2004-10-01
Features: By studying this book, readers can easily master:
The definition and basic concepts of e-commerce;
The electronic technology foundation and network foundation of e-commerce;
Basic knowledge of electronic payment systems and online banking;
Basic knowledge of e-commerce security technology;
Various applications of e-commerce in enterprises, correctly evaluating corporate e-commerce decisions and the impact of e-commerce on core competitiveness;
Connecting various new e-commerce technologies with corporate e-commerce practices;
Laying a foundation for further study of other e-commerce courses and related knowledge.
This book was written to meet the needs of the widespread and in-depth development of e-commerce activities and teaching in China. It discusses the basic knowledge of e-commerce and is a textbook with special practical significance. The systematic nature of the basic knowledge of e-commerce is strong, the operability is good, the content is relatively rich, and the scope is broad. Through this book, readers can master: The definition and basic concepts of e-commerce, the electronic technology foundation and network foundation of e-commerce, basic knowledge of electronic payment systems and online banking, basic knowledge of e-commerce security technology, and understand the latest e-commerce practices. This book can be used as a textbook for undergraduate university courses, as well as training materials for vocational and technical colleges, evening universities, correspondence colleges, and higher education self-study exams. It is also an introductory book for a broad readership to learn and study e-commerce.