Business Analysis Methods and IT Tools (Second Edition)

Author: Jiang Xuping
Publisher:
Publish Date: 2004-11-01
Features: This book is a textbook for senior and middle-level managers in enterprises and MBA students, as well as a reference for managers engaged in quantitative business analysis and practical operations. The content progresses from basic to advanced levels, gradually introducing more sophisticated quantitative analytical methods. It covers two major fields: business analysis methods and IT technology. Unlike traditional textbooks, this book is entirely structured from the perspective of practical management operations. In terms of business analysis methods, it avoids complex mathematical formulas and models, focusing instead on teaching readers how to use readily available software tools to quickly conduct these analyses. Regarding IT tools, the book treats them purely as tools for business analysis, emphasizing how to use them in a simple and practical manner. This book is also a "dummy book" for various managers engaged in quantitative business analysis. Readers need only follow the methods introduced in the book by simply clicking the mouse, enabling them to complete most of the quantitative business analysis and statistical analysis methods taught in general textbooks. This allows managers to fully utilize these quantitative business analysis methods and common IT tools for more in-depth business analysis, making their operations better and more thorough.