Marketing Basics

Author: William D. Perreault Jr.
Publisher:
Publish Date: 2004-08-01
Features: "Marketing Principles" is a representative work in American marketing. It has established the basic framework for modern marketing, pioneering the teaching and training methods in the field of marketing education. Through continuous revisions and editions, the book is committed to applying advanced methods and technologies to meet teaching needs, providing rich and interesting teaching supplements. These include a large number of vivid and practical cases, computer-assisted courseware, teaching slides, teaching videos, computer question banks, and online dynamic exercises, as well as multimedia case supplements, all of which are compiled into a teaching DVD for instructors to use.