Communication Economics Research in China: 1949-2004

Author: Wu Xinxun
Publisher:
Publish Date: 2004-10-01
Features: This book is a foundational work in China that comprehensively, systematically, and objectively reflects the relentless pursuit of the laws, theory, and practice of media economics by the industry and academia since the founding of the People's Republic of China. It serves as a foundational theoretical platform for research on media economics. The book innovatively reviews and analyzes approximately 7,000 papers and major works published in core journals of journalism and communication, film and television arts, advertising, and economics, as well as some important journals of concern to both academia and industry, since the founding of the country. It organizes these studies chronologically and by industry field, systematically outlining the emergence of various research insights and viewpoints. This allows readers to grasp the historical context and development level of media economics research in China over more than half a century. Chapter serves as the general outline of the book, summarizing the overall situation, phased characteristics, main hotspots, and key viewpoints of media economics research in China. The other chapters discuss the research status of various fields such as newspaper economics, publishing economics, periodical economics, film economics, radio and television economics, internet economics, and advertising economics. Each section begins by outlining the overall situation, phased characteristics, main hotspots, and key viewpoints of media economics research in its respective field, followed by detailed statements in order. This enables researchers to conveniently and systematically access and understand the information. The book also includes a classified directory of media management and operational laws and regulations since the founding of the country. This book serves as an important reference tool and reading guide for faculty and students in journalism and communication, as well as professionals in the media industry, for researching media economics and management.