Machine Bride: Folklore of Industrial People: Folklore of Industrial People

Author: Marshall McLuhan
Publisher:
Publish Date: 2004-10-01
Features: This is a book ahead of its time, it is the earliest academic monograph on advertising. It is an innovative book, always fresh and rewarding to reread. Marshall McLuhan was one of the most original media theorists of the 20th century. His unique charisma and extraordinary perceptual abilities propelled him onto the international stage, making him a prophet of the information age. Machine was first published in 1951. With this book, McLuhan's position as one of the most outstanding and witty critics of modern mass communication was established.