International Marketing: 6th Edition

Author: Jia Yin
Publisher:
Publish Date: 2004-11-01
Features: This book can not only serve as a textbook for business management and marketing majors but also as a reference book for business managers to understand the international marketing environment, enrich their knowledge, and learn practical skills. The book includes analysis and introduction of various aspects involved in international marketing activities, such as international politics, economy, culture, and law, while also providing abundant information resources.