Brand management

Author: Eric von Hippel
Publisher:
Publish Date: 2004-10-01
Features: This book is the signature magazine of Harvard Business School, founded in 1922. As one of the authoritative journals in the field of management theory and practice, Harvard Business Review has always been committed to discovering and disseminating cutting-edge ideas, perspectives, and methods in the field of business administration. It helps managers continuously update their concepts, broaden their horizons, adapt to changes, and keep pace with the times. Harvard Business Review is widely regarded as one of the most authoritative, thought-provoking, valuable, and unique journals in the international management field.