Enterprise and Environment

Author: Siming
Publisher:
Publish Date: 2004-09-01
Features: With growing attention to environmental issues, it has become increasingly necessary to clarify the controversial relationship between businesses and the environment. This book provides a fresh perspective and innovative management concepts for environmental challenges faced by companies. It consists of 8 articles, all selected from Harvard Business Review. The articles offer new and highly insightful interpretations of the issues surrounding environment and development from a higher vantage point. First, the articles argue that environment and development are not necessarily contradictory, and for businesses, the environmental protection industry holds enormous potential markets and limitless opportunities. Next, through numerous case studies, the articles demonstrate how companies can leverage specific environmental measures to achieve high profits and gain a competitive edge. For the various difficulties businesses may encounter during this period, the book also provides cautionary lessons through case studies. Clearly, whether in terms of its foresight, guidance, or practicality, this book is an indispensable masterpiece for Chinese companies in the midst of transformation and integration with the international community. It offers valuable insights on how to improve, grow, outperform competitors, and ultimately lead global trends.