Advertising Planning Personnel Training and Management Tutorial

Author: Han Guangjun
Publisher:
Publish Date: 2004-09-01
Features: This book takes the perspective of advertising planning and emphasizes the marketing function of advertising in promoting product sales. It elaborates in detail on advertising media strategies, positioning strategies, appeal and creative strategies, as well as planned content such as advertising budgets and advertising effectiveness evaluation. The book is highly practical and offers certain benefits for Chinese enterprises in using advertising to promote product sales. From the perspective of enterprises, this book emphasizes the marketing function of advertising in promoting product sales and provides a detailed explanation of advertising media strategies, positioning strategies, appeal and creative strategies, as well as planned content such as advertising budgets and advertising effectiveness evaluation.