Plan

Author: Henry Mintzberg
Publisher:
Publish Date: 2004-10-01
Features: It is important to do the right things, not just do things right — this was a view proposed by Peter Drucker over thirty years ago; it is a milestone in the development of management thought. Indeed, strategy is different from tactics and execution. Strategy is directional and holistic, based on the future, while tactics are calculations during operations, and execution is the art of completing tasks. When strategy is correct, precise tactics and effective execution can lead to twice the result with half the effort; when strategy is flawed, tactical mistakes become more dangerous the more successful the tactics and the more powerful the execution. Strategy is a force that a true entrepreneur and a truly strong enterprise must possess. The best-selling work in the field of strategic management.
Break through the four major myths of strategy: pursuing growth at the expense of strategy; misunderstanding "price wars" as a cost leadership strategy; assuming that more market share will lead to profits; strategy is about defeating competitors.
The five conditions for implementing strategy: clearly define oneself; have a value chain designed differently for customers; make clear choices and trade-offs, and determine what not to do; all activities in the value chain must be mutually supportive; any good strategy must be implemented for three to four years or more.