Collection of Classic Marketing Cases from China

Author: Xiao Jingfeng
Publisher:
Publish Date: 2004-10-01
Features: Since the reform and opening-up, "Made in China" products have entered the international market. China is developing, and it is progressing through innovation, which is the result of the hard work of generations of Chinese people. Marketing management originated from Western countries, but its concepts contain the genes of Chinese merchants' business operations. The century-old businesses that still exist in China are like an encyclopedia of marketing. Contemporary Chinese entrepreneurs, economists, and theoretical workers should not be self-effacing. We must selectively absorb the marketing concepts of Western scholars while also being adept at distinguishing truth from falsehood in absorbing advanced ideas and business strategies, transforming them into marketing methods and approaches that suit the Chinese context. Development through learning and innovation through development is the tradition of Chinese merchants. The publication of this case collection will play a positive role in promoting the economic development and prosperity of China. For the 70 million marketing professionals across the country, mastering local business skills will be beneficial and effective.