Mass Communication Theory: Foundations, Debates, and the Future (Third Edition)

Author: Baran (USA) Davis Cao Shule
Publisher:
Publish Date: 2004-10-01
Features: This is a comprehensive and authoritative textbook on mass communication theory, as well as a classic that is worth reading in detail for domestic teachers and students due to its unique approach. Although the book is titled "Mass Communication Theory," it is not a collection of various theories presented in a categorized manner, as is commonly seen. Instead, it adopts a historical perspective and traces the origins and evolution of the two major schools of communication theory (social/behavioral theory and critical/cultural theory) in the history of communication theory. The book is enriched with glossary entries, case studies, reference materials, summary tables, and lists of important scholars and works, making it an outstanding textbook. It is used as a senior reading material for communication majors by several universities abroad.