Coover Studio

Author: Li Degeng
Publisher:
Publish Date: 2004-09-01
Features: Qwer Coover Studio, a pioneer in dynamic visual recognition systems, gained fame after winning the visual identity design for the 2000 Hannover World Expo at a very young age, both for designers and studios. After five years of hard work, Coover Studio created a perfect dynamic visual identity system for the World Expo, successfully opening a new era in institutional identity design. Its unique dynamic concept has infused new vitality into graphic design. The two main creators of Coover Studio were also employed by the Cologne University of Applied Sciences, making significant contributions to the theoretical research of visual identity design. This book provides a detailed analysis of numerous successful cases of Coover Studio, interpreting a new design concept for the 21st and 22nd centuries. Some dynamic recognition works of selected projects in this book are included on a CD-ROM, stored in the back cover's plastic jacket.