Telecommunications enterprise service marketing

Author: Jia Danhua
Publisher:
Publish Date: 2001-02-01
Features: This book closely aligns with the characteristics of the telecommunications industry, featuring numerous case studies from telecommunications companies along with analysis and commentary. It provides a detailed discussion on methods for enterprises to establish service advantages, offering strong practicality. It will greatly assist management personnel, leaders, and employees of telecommunications companies in learning systematic theoretical knowledge of service marketing, broadening their horizons, and fostering a "customer service" mindset. This book can not only serve as a training manual for telecommunications companies but also as a self-study textbook for business management personnel and a reference book for marketing studies for faculty and students at colleges and universities.