Management

Author: Gu Feng, Editor-in-Chief
Publisher:
Publish Date: 2004-09-01
Features: This book is one of the "Shanghai Jiao Tong University Business Administration Series Textbooks." It comprehensively and systematically elaborates on the fundamental principles and methods of management, fully incorporating domestic and international management theories and practical achievements, such as the internal and external environments of management, performance evaluation, the foundations of organizational behavior, team management, control methods and techniques, informatization and management, and more. The textbook is also carefully designed in its layout, featuring reading materials such as "Management Masters," "Management Perspectives," "Management Quotes," and case studies. Before each case, keywords, internet resources, and introductory materials are provided, while after each case, summaries, review and reflection questions, and case analyses are arranged, effectively connecting the teaching and learning process. The key features of this textbook are as follows:
Comprehensive System: The textbook is divided into 18 chapters, organized around the management process of planning, organizing, leading, and controlling. It systematically and concisely explains the fundamental principles and methods of management. As a foundational course, management should not only teach the theoretical framework of management but also critically demonstrate how it functions in real life. Therefore, this book focuses on cultivating students' abilities to analyze and solve problems, combining numerous case studies to enhance their capacity to apply theories to practical situations.
Up-to-Date Content: Compared to previous similar textbooks, this edition enriches chapters on the internal and external environments of management, performance evaluation, the foundations of organizational behavior, group and team management, control methods and techniques, and informatization and management, fully incorporating the latest achievements in domestic and international management theories and practices. Considering the global context, the discussion covers theoretical and practical issues of common concern to Chinese and foreign enterprises. "Rooted in China, looking to the world" is a defining characteristic of this textbook.
Lively Layout: The textbook features a dynamic layout, combining systematic discussions of management theory with introductions to key management thinkers and their main ideas. It includes reading materials such as "Management Perspectives," "Management Quotes," and case studies, as well as internet resources for students to explore after class. Each chapter begins with bilingual keywords (Chinese and English) and introductory materials, and concludes with a chapter summary, review and reflection questions, and case analyses.
Accessible and Easy to Understand: The textbook is written with the needs of beginners in mind. The language is fluent, seamlessly integrating theory, examples, and commentary to fully engage readers' attention and interest, thereby deepening their understanding of management concepts and principles. Undergraduate students are the primary audience for this book. Graduate students and those engaged in management practice will also find it an excellent introductory textbook on management.