Modern Sales Techniques

Author: Han Wei, Editor-in-Chief
Publisher:
Publishing Date: 2004-10-01
Features: This book systematically introduces the principles, methods, and techniques of modern salesmanship. It consists of nine chapters, covering topics such as an overview of salesmanship, sales personnel, sales theories, sales etiquette, customer research, selecting and approaching sales targets, sales negotiation and handling objections, sales closing, and sales management. During the writing process, the book incorporates theories and practical achievements of modern sales management, emphasizing both systematicity and theoretical depth while highlighting operational and practical applicability. It focuses on cultivating students' comprehensive abilities and practical operational skills. Each chapter begins with clear learning objectives and requirements, and concludes with case studies and exercises related to the chapter content. This book is suitable for use in modern salesmanship courses at vocational and technical colleges, higher colleges, and adult higher education institutions. It can also be used for self-study and training by individuals engaged in marketing work.