Introduction to Iconology

Author: Qin Qiwen
Publisher:
Publish Date: 2004-11-01
Features: In the process of human history, people have never emphasized the value and charm of image as much as today. In social interactions, individuals pay attention to personal image; in business operations, companies need corporate image; in administrative activities, governments focus on government image. Against the backdrop of informatization and globalization, with the acceleration of new international divisions of labor, people are now highlighting the importance of urban image, regional image, regional image, and national image. Image plays an increasingly significant role in people's social lives, and our spoken, written, physical, and behavioral languages are increasingly inseparable from the word "image." In a certain sense, the pursuit and shaping of image have become a fundamental goal and means for the survival and development of individuals, groups, or organizations such as businesses, governments, public institutions, cities, regions, and countries. The reach of image has extended to every corner of social life, and humanity is entering an era where image determines success. As the first book on the study of image published in China, this book covers various aspects such as sociology, politics, and economics. It elaborates on image issues in public relations. It includes both macro-level overall thinking and micro-level specific organization, analysis, and differentiation; both historical tracing and excavation, as well as forward-looking reflection and consideration based on the examination and exploration of the present; both insights into human image activities and rational reflection on the logic and nature of image issues.