Business Model Innovation: The Rotating "Magic Cube" of Enterprise Operations

Author: Weng Junyi
Publisher:
Publish Date: 2004-08-01
Features: This book defines the business model as an image of a three-dimensional space, making the business model prototype a "magic cube" for enterprise operations, transforming business model innovation from a vague term into actionable design concepts. It provides a brand-new thinking method for business model creativity and decision-making. The numerous case studies in the book can help business managers master the methods of analyzing business models and delve into the means and techniques for uncovering the value of business models. This book is suitable for business managers with rich management experience or consultants with comprehensive management knowledge, as well as serving as teaching materials and reference books for EMBA and MBA-related courses.