Basic English Course for Southwest Tourism

Author: Zhu Hua
Publisher:
Publish Date: 2004-08-01
Features: "The Western Southwest Tourism English Basic Course" is a textbook written for students majoring in tourism management, tourism culture, and tourism English in universities in the Western Southwest. This textbook can also serve as a supplementary course for English majors in foreign language institutions, foreign affairs colleges, and other foreign-related majors. The textbook is based on the local characteristics of Western Southwest tourism and integrates the tourism industry, tourism culture, and tourism resource development into tourism activities. It covers the three major tourism elements: the subject, object, and media of tourism, including essential content such as tourists, hotels, travel agencies, tourism transportation, tourism stakeholders, tourism culture, tourism resource development and utilization, etc. This book is divided into four parts: Tourism Practice, Tourism Culture, Tourism Writing, and Exercises and Practice. It is written by university teachers with long-term experience in tourism education and tourism business management, as well as by travel agency practitioners. The textbook emphasizes both the professional quality education of students in tourism and the cultivation of their post-graduation employability in the tourism industry, including international work capabilities. The content is detailed, and the format is innovative. Each main lesson in the unit includes a guide, key words, tourism-related terminology, text translations, and reference answers to exercises. It also provides targeted business knowledge questions, flexible and diverse exercises, and examples of tourism-related writing, making it suitable as a reference book for travel agency, hotel, and scenic area management personnel.