Pharmaceutical Marketing

Author: Yan Zhen
Publisher:
Publish Date: 2004-09-01
Features: This book can be used as a teaching material for relevant majors in universities and vocational colleges, as well as for marketing professionals. The book is divided into nine chapters, highlighting the characteristics of pharmaceutical marketing and its new development trends. It provides an in-depth yet accessible introduction to the theoretical overview of the pharmaceutical market, marketing environment, and market segmentation principles, as well as pharmaceutical market research and forecasting, the organization and implementation of pharmaceutical marketing, and logistics management. The book aims to impart advanced and effective marketing theories. The final chapter combines marketing cases from well-known domestic enterprises, allowing readers to experience the highly competitive pharmaceutical marketing market firsthand, and is expected to rapidly enhance the practical skills of a broad readership.