Strategic Management Essentials: 2nd Edition

Author: Henry
Publisher:
Publish Date: 2002-01-01
Features: This book is a concise and essential version of the authoritative classic textbook "Strategic Management" (8th Edition) by Henry and Wheelen. It retains the systematic structure and classic cases of the original book, elaborating on the most important concepts and methods of strategic management, as well as the latest perspectives, using concise and rigorous language and real-world examples. This allows readers to grasp the essence of strategic management in the shortest time possible. The book is appropriately sized and can be used as an MBA textbook, general training material, and reference book. It is particularly suitable for MBA teaching and training programs with limited time, as well as the best choice for managers seeking to recharge their knowledge.
Target Audience: MBA students and faculty, corporate managers, students and researchers in relevant fields.