I Ching's Business Wisdom

Author: Guo Shengxu (Editor-in-Chief), Pan Wenjie (Compiler)
Publisher:
Publish Date: 2004-09-01
Features: Overseas tycoons, all understand the principles of the I Ching. Rising stars in business, each loves the I Ching. Business is buying and selling, the I Ching is the theory of yin and yang's growth and decline. Business is commerce, the study of the I Ching is the difficult path of continuous renewal. The boundless gives birth to the Taiji, the Taiji gives birth to the Liangyi, the Liangyi gives birth to the Sisi, and the Sisi gives birth to the Bagua. Enterprises arise from nothing, the sea of commerce sees the changes of yin and yang, wealth gathers and disperses, the market is like a battlefield. The market changes, within the changes there are unchanging principles. Opportunities flicker, within the unchangeable there are opportunities to seize. The I Ching is the first among all, it is the most profound branch of Chinese classics. Most people think the I Ching is like a celestial book, difficult to understand. In fact, for the Chinese to recognize Chinese characters and study Chinese knowledge is a very simple thing in the world, it's just that most people are unwilling to put in the effort and think about it. If you understand the key to the I Ching, grasp its principles, and know its rules, then studying the I Ching becomes as easy as turning over one's palm. We believe: the I Ching is the study of the phenomena and principles of the universe and human life, explaining the laws and methods of change and application in the universe and human life. Its beginning uses the symbols of yin and yang and the Bagua, along with the selection of numerical logic, to explain the phenomena and principles of the universe and human life. If you ask what the world's earliest philosophy, earliest numerical logic and symbolic logic, and the earliest study to reveal the mysteries of the universe and human life is, then you can confidently answer you, it is the Chinese I Ching. The "Jing" in "business" means governing the world, and the "Shang" means negotiation. It is all about the theory of yin and yang's growth and decline, and the difficult path of continuous renewal. The market changes, within the changes there are unchanging principles. Opportunities flicker, within the unchangeable there are opportunities to seize. Therefore, whether it is overseas tycoons or rising stars in business, they all recognize that those who understand the principles of the I Ching will be able to navigate the sea of commerce with ease and gain great profits.