Retail Store Staff Training and Management Tutorial

Author: Han Guangjun
Publisher:
Publish Date: 2004-09-01
Features: Retail store operations are characterized by direct interaction with consumers. Targeting different aspects of retail store operations, this book elaborates on the various marketing strategies that operators can adopt, including: store location selection strategy, business positioning strategy, systematic marketing planning, store design, sales floor environment design, product layout and display, and more. This book incorporates typical examples for each major issue to enhance its practicality, helping readers better grasp and apply the ideas, methods, and operational skills provided. It is suitable for use as teaching material in universities, vocational colleges, and similar professional courses, as well as training for corporate sales personnel.