Dell Empire (The Iron Winners of the Profit Era): The Iron Winners of the Profit Era

Author: Zhang Shiguo
Publisher:
Publish Date: 2004-10-01
Features: When people see the Dell company logo, they can carefully observe and discover the mysterious combination of D and E. As for the meaning behind the D and E combination in the Dell logo, one interpretation suggests it is a combination of the Dell family name, while another interpretation is that the combination embodies the meaning of the Dell Empire: DELLEMPIRBE. This book leans more towards the latter interpretation. There are many factors that contributed to the rise of the Dell Empire: some are due to seizing opportunities, some are due to steadfastly implementing strategies to strengthen PC business advantages, and some are due to support from the capital market. But the more fundamental factors are only two: one is the influence of Dell's meticulously crafted direct sales model, and the other is the success brought to Dell through steadfastly executing a low-price entry strategy, which eliminated competitors while also opening up a new world for Dell. By creating brand advantages and low-price advantages through the Dell model, the company was successfully amplified, also enabling it to make significant inroads in the PC industry.