Business rules

Author: Tian Yan
Publisher:
Publish Date: 2004-09-01
Features: Business requires methods; without methods, nothing can be accomplished. Business requires experience; without experience, it is difficult to stand firm. What changes is the environment, what remains constant are the rules. This book, "Business Rules," summarizes the wisdom of the business world ands the principles of commerce, providing successful guidance and references for every entrepreneur striving in the business sea. The main content of this book, horizontally, can be divided into three parts: general principles of business, coping strategies for various situations, and detailed analysis of classic cases. The general principles of business primarily discuss the operational rules of the business world and the basic qualities merchants should possess. Coping strategies mainly focus on the methods and application strategies for dealing with major economic situations or development trends. The analysis of classic cases primarily reveals the subtle details and specific handling methods encountered in the process of doing business by analyzing cases. Vertically, the content of this book covers investment, management, marketing, public relations, and financial management, making it suitable for entrepreneurs in various industries. The language of the book is concise yet engaging, simple yet profound, and it is believed to become an indispensable career guide for those striving in the business sea.