Advertising Slogans Dictionary

Author: Hai Deguang
Publisher:
Publishing Date: 1996-01-01
Features: This book includes nearly two thousand terms related to marketing, mass communication, and new types of communication methods. It provides detailed explanations for all the words used in the advertising industry today. Since its publication, the book has received strong support from students eager to learn modern advertising and those actively working in the advertising field, leading to consecutive reprints until this day. For the editorial committee and contributing authors, this is truly a source of great satisfaction.