Corporate Culture Broad Vision

Author: Wang Chengrong
Publisher:
Publish Date: 2004-09-01
Features: Based on the life of enterprises, this book uniquely argues that the genetic code of corporate life is culture. With innovative thinking and grounded in the realities of Chinese enterprises, it explores several cutting-edge theoretical issues in corporate culture, such as the regeneration of cultural genes, the development and innovation of culture, the selection of cultural models, the relationship between cultural power and core competitiveness, and the interplay between cultural management and institutional management. It also provides a broad theoretical perspective to elaborate on practical issues in the executable aspects of corporate culture, including business and service culture, brand and image culture, as well as the art of entrepreneurship. Additionally, with outstanding analytical insight, it evaluates the practical experiences of several well-known enterprises that have thrived on culture to maintain long-term vitality. This book is a collection with a relatively complete theoretical framework, with each article focusing on a single theme, like scattered pearls strung together by a thread to form a beautiful necklace. The entire collection includes 66 articles, featuring novel content, profound arguments, and rich information. Many of the creative viewpoints possess significant theoretical and practical value.