Rise and fall

Author: Fox
Publisher:
Publish Date: 2004-10-01
Features: The rise and fall of Enron is considered one of the most legendary events of the late 20th and early 21st centuries. In 2000, Enron ranked 7th among U.S. companies in the Fortune Global 500, with a 65% growth rate compared to 1996, surpassing the growth of Intel, the leading semiconductor company in the internet era's network equipment supply chain. By 2000, Enron had been named the most innovative company in the U.S. for five consecutive years. It was seen as one of the most outstanding examples of a company that successfully transformed itself into a "new economy" company using the internet. On August 14, 2000, Fortune magazine selected "The Top 10 Stocks with Decade-Long Gains," and Enron was included on the list. Enron was a vast empire, operating not only in traditional energy trading but also in metals, paper, finance, and e-commerce. By 2002, however, the name "Enron" had become synonymous with "greed, arrogance, fraud, and Wall Street injustice." How did a company with assets in the hundreds of billions of dollars collapse in just a few years? What were the reasons for its downfall? How did a business superstar suddenly become burdened with widespread criticism? This book tells the story from beginning to end. It is suitable for all readers interested in modern financial operations, corporate management, and the rise and fall of companies.