Sloan Rule: General Motors Shaped the Trajectory: General Motors Shaped the Trajectory

Author: David Farber
Publisher:
Publish Date: 2004-10-01
Features: On the 90th birthday of Alfred Sloan, newspapers across the country published articles commemorating his life. It was through his outstanding management practices that he led General Motors Company—the company he called the "world's greatest private industrial enterprise"—to achieve remarkable success. The content of this book is not a traditional biography. Alfred Sloan had successfully concealed his personal life, making it impossible to tell such a story. However, it remains a unique story of a man. The author has made every effort to understand the American blueprint in Sloan's mind and the creative efforts he made. Alfred Sloan successfully built one of the world's greatest companies and played a significant role in shaping 20th-century American life. This book tells the story of Alfred Sloan, a business genius and the development of an outstanding corporate manager. Through this book, readers will gradually understand how Sloan learned to manage an industrial enterprise, how he was promoted to the position of President of General Motors, the key role he played in establishing modern management systems and mass marketing, how he led General Motors to become the "world's greatest private industrial enterprise," and the important role he played in shaping 20th-century American life. This book is suitable for business managers at all levels.