Author: Orkes
Publisher:
Publish Date: 2004-09-01
Features: This book is worth reading for those interested in fashion marketing. It presents the basic concepts and functions of marketing in a unique style, using the fashion industry as a vehicle. The book also discusses fashion trends, the fashion economy, the promotion of fashion image, and techniques in fashion marketing. Additionally, it covers the impact of marketing on the fashion industry and the employment opportunities it has uncovered.
Fashion marketing
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