Modern Power Enterprise Marketing Practice

Author: Ding Yushan et al. (Editor-in-Chief)
Publisher:
Publish Date: 2004-09-01
Features: The book consists of nine parts. The first part is a comprehensive discussion on the power market, including the power market and power industry reform, characteristics and trends of the global power industry structure, China's power market, and power marketing. The second part covers basic business and skills in power marketing, including business expansion, changes in electricity usage, marketing prices, and electricity fee management. The third part discusses technical support systems for power marketing, including power market technical support systems, power enterprises' electricity marketing management information systems, customer service center systems, distribution management information systems, production management information systems, automatic meter reading systems, and general knowledge of load control. The fourth part focuses on internal supervision mechanisms in power enterprises, including regulations on business operations of power groups, power industry service standards, power supply company standards, and large-scale business inspections and scoring criteria. The fifth part covers business statistics and calculations, including relevant terms and industry classifications in business statistics, electricity marketing analysis, and marketing calculation knowledge. The sixth part elaborates on power marketing and power customer service, clarifying power market research and electricity demand forecasting, power market competition and demand management, and power customer service. The seventh part introduces the basic structures, characteristics, working principles, technical parameters, applications, and selection of various types of electricity meters. The eighth part covers power supply and consumption contracts and related legal knowledge, introducing power supply and consumption contracts, the "Electricity Law of the People's Republic of China," the "Regulations on Power Supply and Use," and relevant cases. The ninth part discusses reactive power compensation in power networks, including reactive power compensation planning in power networks, determination of compensation capacity, methods for determining the optimal reactive power compensation capacity and installation locations, capacitor control and protection, and the application of dynamic compensators in power grids. In the appendix, relevant laws and regulations such as the "Electricity Law of the People's Republic of China," the "Regulations on Power Supply and Use," the "Supervision Measures for Power Supply and Consumption," and the "Management Measures for the Classification of Power Supply Business Areas" are provided. This book is suitable for power enterprise marketing personnel, technical management personnel, and can also be used as a reference for university students and teachers in relevant fields.