Create a supportive environment: Fueling business creativity: Fueling business creativity

Author: Xiong Chaoqun
Publisher:
Publish Date: 2004-09-01
Features: Creativity = (Ideas × Environment + Added Value) × Will. The wisdom of 168 business masters is condensed here, and the extraordinary creativity training of Xiong Chaoqun unfolds, allowing readers to realize: How to improve the business environment and navigate with ease? For ATT, which had long dominated the U.S. telecommunications market, MCI was just a "small player" in the industry. However, MCI's founder, McCown, turned the monopoly in the telecommunications industry around by improving the environment, becoming ATT's strongest rival. Inspired by his spirit of daring to challenge the top leader, MCI's sales once reached $19.6 billion, ranking 187th in the world's corporate rankings. This book tells the stories of dozens of "McCowns" who bravely improved their business environment, showcasing the masterful maneuvering skills of business giants. Creativity is about changing the old environment to achieve a new one, and the environment is the resource for creativity. Those who excel at creativity are bound to be skilled at utilizing the environment, perfecting it, and controlling it. In modern times, controlling the environment has three major techniques: exchange, contracts, and mastering social awareness. Have you examined the external environment of your surroundings and the internal environment of your organization? I believe that from the wisdom of business giants, you will surely learn the art of "Shifting the Heavens and Earth."