Evaluate Added Value: Unveiling the Essence of Business Creativity

Author: Xiong Chaoqun
Publisher:
Publish Date: 2004-09-01
Features: Creativity has enabled humans to achieve greatness. People have always aspired to unravel the mystery of creativity, find methods to enhance it, and make creative processes systematic and predictable. The research and development team led by Xiong Chaoqun, Chief Trainer of the CTP Super Creativity Research and Training Institute, conducted a decade-long study on human creative behavior and finally discovered four common factors that contribute to effective creativity: having good ideas, fostering a supportive environment, assessing added value, and maintaining a willingness to continuously improve. These four factors are interdependent, mutually restrictive, and have measurable real-world relationships, which can be concisely expressed by the following formula: Super Creativity = (Ideas × Environment + Added Value) × Willingness. The research field of the CTP Super Creativity Research and Training Institute spans political economy, social organizations, enterprises, and individual and group behavior. It has developed influential brand training courses such as "CTP Super Team Creativity Training," "CTP Super Business Creativity Training," "CTP Super Sales Creativity Training," and the "BOP Outstanding Performance Workshop."
This series of books compiles 16 case studies of renowned business giants' creative performances from the "CTP Super Business Creativity Training" course, organized according to the Super Creativity Theory system into four interrelated yet independent sub-series. The series consists of four volumes: Having Good Ideas—Seizing the Opportunity of Business Creativity reveals the first element of creativity—"Ideas"; Creating a Supportive Environment—Fueling Business Creativity reveals the second element—"Environment"; Evaluating Added Value—Unveiling the Essence of Business Creativity reveals the third element—"Added Value"; and Maintaining a Willingness to Improve—Celebrating Business Creativity reveals the fourth element—"Willingness." Each volume analyzes the creative elements in the case studies, including principles, connotations, and application methods.
This series is entirely case-based, easy to understand yet profound, making it accessible and comprehensive. The wisdom of 168 business masters and the expression of Super Creativity training thinking allow readers to realize: how to evaluate the value of a business, enabling decisive judgment? Can five sheep buy a prime minister?! That depends on creativity to bring good ideas. How to know if an idea can bring added value? It relies on correct evaluation methods. This book reveals how to assess the commercial value of ideas through numerous real-world business cases, analyzing the sources of value, the creation of added value, the judgment of value, the realization of added value and value growth, and how to possess core competitiveness in creating value. The business evaluation thinking methods demonstrated in the case studies are believed to help you judge the best value and achieve the greatest added value, ensuring that your actions always yield the best results.