Marketing investment

Author: Lans Gud
Publisher:
Publish Date: 2004-10-01
Features: Lans Gud's marketing ROI method reveals all the mysteries of marketing, exposing the deception, tricks, and fog. It fully incorporates all the key arguments surrounding this topic today. With compelling expertise in both finance and marketing, he uses clear and concise language to explain the application of marketing ROI in an easy-to-understand manner, guiding countless managers to explore the realm that few can reach—understanding how marketing works perfectly and what returns companies can gain from marketing activities. ROI (Return on Investment) is one of the most important business tools today, used to evaluate the efficiency of a company's asset operations. However, few marketing organizations have the ability and knowledge to effectively manage budgets using financial information. This book aims to change the status quo, teaching marketing professionals and senior corporate executives how to use the marketing ROI evaluation process and tools to quantify the organization's strategic marketing decisions, ensuring that every penny spent on marketing plans has the highest value, ultimately bringing the company the most profit and added value. This is a comprehensive and easy-to-understand guidebook that teaches you how to use ROI to significantly improve the effectiveness of all marketing plans. The book emphasizes a results-oriented approach, enabling precise measurement of the impact of marketing on profitability, aligning marketing evaluation methods and strategies with the company's goals. It will also provide in-depth and unique insights for senior executives, marketers, financial managers, and research analysts.