Retail Promotion Methods and Cases

Author: Lin Zhengxiu
Publisher:
Publish Date: 2004-10-01
Features: Currently, the operating environment in the retail industry is becoming more severe. To achieve growth in performance or maintain a competitive market share, marketing and promotional activities are essential and one of the most important means. This is especially true for the retail industry, which must grasp the four seasons and create different themes and activities in line with seasonal timing, such as discount promotions, interactive events, and product combination activities. Only in this way can one stay ahead in the market competition and maintain an invincible position. This book takes the different seasons throughout the year as the basic framework, providing a detailed introduction to various methods of modern retail, accompanied by numerous case studies with accompanying copy and images. It is an invaluable practical reference book for retail promotions. It should be noted that all cases in this book are sourced from the Taiwan region of China, so during the editing process, content that was not suitable for the actual situation in mainland China was revised.