Win -- Solving Marketing Challenges for Businesses and Brands: Solving Marketing Challenges for Businesses and Brands

Author: Li Hailong
Publisher:
Publish Date: 2004-09-01
Features: The book "Win" does not advocate the destiny of the victor being right and the loser being wrong. Instead, it uses vivid and lively cases and simple, popular language to analyze the new marketing thinking of "no fixed formation for the army, no fixed shape for water," and is worth reading for both winners and losers。—— Huang Jiangwei, spokesperson of Ox Group Marketing games have no rules to follow, as the saying goes, "no fixed formation for the army, no fixed shape for water." This book does not intend to promote a so-called "universal model" that applies everywhere. The true significance of this book lies in communication and exploration, as the author has gained immediate insights through personal experiences and observations of successful or failed marketing cases while exploring Chinese-specific marketing strategies. The highlight of this book is that the author spent only 30% of the time writing it, while the other 70% was spent practicing in the market. This is not a book written in a study; it comes from the market—a place without gunfire, yet filled with flowers and traps.