Introduction to the Management of Chinese Television Broadcasting

Author: Li Xiaofeng
Publisher:
Publish Date: 2004-02-01
Features: This book is a pioneering work that comprehensively introduces the theory and practice of Chinese television communication management. The entire book discusses television management from three aspects: the general principles of television management, forward-looking predictions in television management, and the specific objects of television management. It is both theoretically sound and operationally practical, with systematic and comprehensive content that is highly contemporary and cutting-edge. It includes many relatively new research findings in television management theory, making it a valuable reference for both practitioners and researchers in the field. The book discusses television communication management from three aspects: the general principles of television management, forward-looking predictions in television management, and the specific objects of television management.