Fashion Design: Process, Innovation & Practice Fashion Design: Process, Innovation & Practice

Author: McKayve
Publisher:
Publish Date: 2004-10-01
Features: This book is the third volume in the "Bilingual Textbook Series for Fashion Professionals," featuring newly published original illustrations and texts from the UK, ensuring authentic language. It comes with a companion CD recorded by native speakers, making it suitable as a bilingual textbook for fashion institutions. The content presents the fundamental knowledge and skills required for contemporary fashion design to readers, primarily divided into three parts: Part one introduces the key stages of the fashion design process, including creative training, inspiration research, trend analysis, the design process, and the planning and promotion of a clothing collection; the second part focuses specifically on positions and employment opportunities in the fashion industry; the third part, through case studies, elaborates on the entire process from concept formation to product launch and promotion, showcasing problem-solving techniques and strategies during the design process.