Kellogg on Technology and Innovation

Author: Grait
Publisher:
Publish Date: 2004-09-01
Features: Bringing you the future trends of technology and high-tech industries from the world's top-ranked Kellogg School of Management.
Our goal is to help businesses and investors analyze the commercial prospects and potential market developments of emerging technologies. We aim to assist them in understanding the value chains of these industries, the commercial impact of technological innovation, the competitive landscape of the industry, and the competition for industry standards. This enables them to stay ahead of technological advancements in strategic decision-making and respond swiftly to business challenges in the technology commercialization process.
The great technological progress of the 21st century has just begun. In the coming decade, existing technologies will bring about numerous new and widespread applications, while a series of powerful technological innovations will reshape how we live, work, and do business. What is the commercial significance of these emerging technologies? How will they be commercialized? Which technologies are most attractive to investors? How can profits be generated when bringing these technologies to market, and who is most likely to profit? Who can answer all these questions better than the experts from the renowned Kellogg School of Management?
In Kellogg on Strategy and Innovation, three technology leaders from Kellogg present the potential directions of these exciting technologies from a business perspective. They outline the allure and promise of these emerging fields, carefully analyze the commercial prospects of each technology, and delve into the possible business models for new products and services.