Marketing in the Hotel and Tourism Industry

Author: (USA) Ronald A. Nykiel
Publisher:
Publish Date: 2002-07-01
Features: Currently, more than 60 countries worldwide have adopted AHLA's teaching materials, with over 1,400 universities, colleges, and vocational and technical schools using them as textbooks and teaching aids. In 45 countries globally, more than 120 authorized institutions issue AHLA professional certifications for 35 key positions in the hotel industry, which hold the highest professional status in the hotel industry. China Tourism Press has introduced the AHLA series of teaching materials, enabling readers to experience the true challenges of hotel work and gain training in solving practical problems and developing skills. It will help you gain a comprehensive understanding of the management and operational practices of modern international hotels, improving the professional standards of hotel management and operations.