Evenly matched: Pepsi's blue temptation: Pepsi's blue temptation

Author: Ye Zi Tong
Publisher:
Publish Date: 2004-08-01
Features: A business textbook that interprets the mutual competition and shared growth of PepsiCo and Coca-Cola; A model showcasing PepsiCo's excellent corporate culture; A must-read for anyone interested in corporate development. The author of "Pursuing Parity," Ye Zi Tong, worked at PepsiCo China for over a decade and is recognized as a seasoned expert in the industry. Her research capabilities, mastery of historical facts, and vivid, fluent writing style provide readers with a comprehensive panorama of PepsiCo's development journey. In this encyclopedic book, the author presents PepsiCo as a microcosm of modern business marketing history, leaving readers with endless reflections and insights. "Pursuing Parity" is the first book systematically introducing PepsiCo published in mainland China. The book was published in September 2004. Those interested in the development of modern enterprises and the success stories of global multinational corporations will all benefit from this book.