Modern Advertising

Author: Qiu Ying
Publisher:
Publish Date: 2004-08-01
Features: This series of teaching materials is structured with a content summary at the beginning of each chapter, a brief summary and key concepts at the end of each chapter, along with numerous thought questions and discussion questions. Additionally, each chapter includes self-study reference books. For practical courses, mathematical case studies or exercises are also provided. The purpose is to enhance the practical content, helping students further digest, understand, and consolidate the fundamental theories, concepts, and principles presented in the textbooks. This series of teaching materials will be accompanied by supplementary teaching courseware, some of which may include a question bank. These teaching courseware and question banks will have a positive and far-reaching impact on improving teaching quality.