The Power of Corporate Communication

Author: Aргент?
Publisher:
Publish Date: 2004-09-01
Features: If neglected, corporate communication issues may continue to trouble the company. If handled properly, they can lead the company to success. Conversely, this book shows you how to give your company's communication projects the attention they deserve. It will help you regain control over your company's public image and build a consistent corporate voice—one that can turn the company around when the next crisis strikes. The result of years of award-winning research by a renowned professor of corporate public relations at the Dartmouth College Tuck School of Business and the founder of the Management Public Relations Program at the University of California, Anderson School of Management. "If neglected, corporate public relations issues may continue to trouble the company; if handled properly, they can lead the company to success. We hope you will use this book as a guide to building your company's esteemed reputation." If company managers master more effective public relations techniques, they can win market recognition and effectively avoid potential public grievances. Written by two of the most influential pioneers in the field of corporate public relations, this book outlines a plan to establish a strong and stable corporate image for your company and create measurable long-term benefits and value. It reveals the following key points:
- Agile and effective techniques for responding to various forms of media
- The importance of a strong employee public relations program in executing corporate strategy and mission
- Methods for building partnerships with government and the community
- Strategies for public relations with analysts, investors, voters, and shareholders
- Steps to build corporate reputation