Enterprise Strategy Principles and Case Analysis

Author: Wen Li
Publisher:
Publish Date: 2001-03-01
Features: Corporate strategic management is a new, important, and independent discipline in the field of management studies. Its content covers knowledge from numerous aspects such as marketing management, production management, financial management, human resource management, etc. The book is divided into 5 parts and 15 chapters, with specific content including: Introduction to Corporate Strategic Management; Basic Principles of Research on the Business Environment; Analysis of the External Business Environment; Analysis of the Internal Business Environment; Business Philosophy, Mission Statement, and Determination of Strategic Goals, and more. This book can serve as a textbook or teaching reference for senior undergraduate and graduate students in business management at universities and colleges. It can also be used as a study guide for senior and middle-level management personnel in large and medium-sized enterprises.