Customer Relationship Management

Author: Yan Hongyan
Publisher:
Publish Date: 2004-10-01
Features: Harvard Business Review (HBR) is the iconic magazine of Harvard Business School, founded in 1922 and nearly 80 years old. As one of the authoritative journals in management theory and practice, HBR is a global high-level management forum. Top companies and management scholars from around the world gather here to discuss and research various cross-border management issues, highlighting challenges, exploring pathways and trends, and dedicated to guiding and disseminating cutting-edge ideas, theories, perspectives, and methods in the field of business management. This series compiles outstanding works published in HBR since the 1990s, as well as classic pieces frequently cited. The authority, foresight, innovation, contrarianism, and practical guidance of HBR make this series the preferred choice for senior managers, theoretical officials, business managers, management school teachers, MBA students, and students in related management disciplines.