Reputation and Wealth: How Successful Businesses Win Reputation: How Successful Businesses Win Reputation

Author: Charles J. Fombrun
Publisher:
Publish Date: 2004-09-01
Features: A good reputation is a sustainable competitive advantage. In this book, Fombrun and Van Riel tell us how successful companies leverage the support of employees, consumers, and investors to enhance the value of their reputation capital. This is truly a great book! Companies with a good reputation are often more likely to attract customers, investors, and high-quality employees, and they can weather crises that would. This book will show you how to accurately measure a company's reputation, estimate its business value, and systematically increase its value in the short and long term.