Advertising Tutorial

Author: Cai Jiaqing
Publisher:
Publish Date: 2004-09-01
Features: This tutorial, based on the disciplines of marketing, design, and communication, systematically elaborates on the mechanisms and principles of advertising operations. Combining theory with practice, it comprehensively explores the integrated perspective and operational procedures of advertising planning, design, and communication through the vivid presentation of over 500 carefully selectednew advertising works. It forms a practical advertising textbook system centered on the main lines of advertising message source, message processing, and message dissemination.